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Conceptualized and designed by the team at Berleigh, the signature label exudes sartorial elegance, coupled with superlative quality, contemporary styles, sleek design elements and unparalleled comfort.

The signatories have pledged to personally work to eliminate single-use plastics, from their product design to consumption as a critical first step to beat plastic pollution, reduce and remove plastic waste, actively support research into and adoption of sustainable plastics and biodegradable materials, and to encourage their customers (both trade and consumers) to stop using non-biodegradable plastics in products that they buy from their companies.

However, the company did not disclose its investment projections. But industry estimates place the investment required for setting up of a single standalone store at around Rs 1.5 crore.

T-shirts have indeed come a long way from its rise to popularity in the back in the 50s. Now, trends in t-shirts change faster than seasons. Moreover, tees are no longer a basic item of clothing, but more a means to showcase attitude and beliefs.

What are your plans for launching new knitwear categories?

Reebok has a dynamic range in its Spring Summer 18 collection with a mix of bold and graphic prints across categories. Catering to the consumer choices, our Spring Summer’18 collection is a fun and edgy take on workout apparel. Ideal for all shapes and sizes, the range celebrates bold prints, neon colours meshed with technology that enhances movement and comfort with style. 2018 has been big on running with launch of our flagship running shoe Flexweave and Floatride. Both these shoes boast the latest in tech for Reebok and have been fast movers at our stores. ActivChill is our fabric technology designed with a texture that allows breathability and ensures a sweat and fuss free workout! While fitness is our priority, Reebok is also going bold in its

On the same subject, Vinod Kumar Gupta said, “Market for kids’ apparel is the fastest growing industry in India and the organized players are laying a strong foundation in this segment. Though there’s no particular share for kids innerwear, but Indian kids’ wear branded market is growing at 15 percent per annum.”

Chaitali Giri talks about her plan for the forthcoming season, “CHIC is focusing on hand-knitted merino woolen scarves, mufflers, stoles, shawls, capes, cape styled tops, ponchos, tides and palazzos. Hand knitted gowns and maxi-dresses are sure to change tides in the winter wear market this year. Lightweight jackets, lot of crochet work, woven fabric, anarkali styled, front open, Indian jackets with hoody and kurtis with hoody are few that will be customer’s favourite this season.”

On being asked if lightweight knit would continue being a huge hit this year, Guneet & Japneet Singh, Directors, Juelle articulated that it will not only continue, but would rather increase in the coming season.

about Rs 40 lakh. We have tied up with local entrepreneurs to expand in these markets,” adds Mohit Dhanjal.

“Neil brings significant retail and apparel experience to Gap Inc. and a track record of transforming and repositioning brands,” said Peck.

Since its inception in 2016, Centrestage has gained significant recognition from the fashion business world as an unparalleled platform to discover promising Asian talents for worldwide markets.

For more than five decades, Ankur has been designing high-quality voiles ranging from 100 percent cotton to all fancy blends that are available throughout India and exported to Switzerland, Middle East, China, Thailand and Africa. A heritage brand, Ankur develops high-quality fabrics for womenswear and menswear.

Men’s wear is the single largest category in knitwear, accounting for 40 percent followed by women’s wear, boys’ wear and girls’ wear with market shares of 34 percent, 18 percent and 8 percent respectively.

The need for speed and the need for comfort have together made way for comfort wear. And today, satiating the comfort needs of customers, the knitwear industry in India has boarded the ship of holistic growth.People present, are opting for comfort while wearing t-shirts, instead of going for more of formal wear

Elaborating on the topic, Rishab Oswal said that knitting technology has made great advances in recent years. “Innovative designs are being undertaken by fashion designers and other practitioners. Elements of hand crafts, including chunky textured sections, crochet or lace constructions can be seamlessly added to knitted fabrics along with twisted, inter-looped or draped effects, giving exciting possibilities, not available to most woven or non-woven fabric constructions. Fabric and garments can be created in the round and simultaneously shaped to fit,” he added.

Although the youth of the country still remain the core consumer base, the salient features of this comfy apparel has helped the demand trickle down to all age groups today.

The Indian Market

As Vinay Mehra, Managing Director, Fifty Degree said, “In a market like India, price is a major attribute. According to a study, people choose comfort over extreme fashion. Thus, affordability at a competitive price point, comfort, style and classic designs usually do not fail a product, especially knitwear.”

Speaking about the current scenario of Indian innerwear market, Vinod Kumar Gupta, Executive Managing Director, Dollar Bigboss said, “Currently, innerwear is one of the high growth categories in the apparel market in India. With modern trends and product innovations, innerwear has turned from a conventionally utilitarian item to an essential fashion constraint.”

The ever-growing denim market in India is on a roll, feel leading jeans manufacturers who credit evolved Indian customers and the influence of global style trends for this change. An organised retail sector, young population, online penetration of denims and increasing popularity of engineered or distressed pieces will continue to fuel the growth of this segment.An organised retail sector, young population, online penetration of denims and increasing popularity of engineered or distressed pieces will continue to fuel the growth of this segment

Due to abundant style options, changing life styles, and increase in brand awareness and exposure to western fashion, the average Indian apparel consumer has become much more picky and aware of their fashion needs.

Therefore, the apparel market is about to experience a huge change in the bottom wear segment in knitwear. Women customers are looking for attractive fluorescent colors pallazos, pants and skirts with tops. For formal wear, people are opting for shades of grey, beige and brown, as they give a more elegant outlook.

In a bid to expand its reach to one of its focus markets in the country, Celio has launched its one of a kind concept store at the renowned Lulu Mall in Kochi.The store is aesthetically designed using minimalistic settings using metal and wood for major fittings and fixtures and dons an edgy look with a cement floor and open architecture resembling a loft

Opening these two stores is part of a long-term strategy aimed at establishing Afound in the majority of Swedish towns, and additional stores will be opening in Gothenburg, Skärholmen and Kristianstad later this year.